Automated trading tool using AI and
charting to arrive at decisions for market positions
Target
Audience
This type of product is designed for the
individual trader looking to find an edge in the market. We are searching for
people who have shown an interest in trading, trading tools, market commentary
and market advisory services.
Marketing
Approach
Using social platforms to demonstrate the
effectiveness of the program is the path of least resistance here. The question
everyone will have before becoming a customer is “Does it work? Great. Show
me!”
Our marketing approach needs to revolve
around this and can be formulated in the following ways:
·
Video Series demonstrating how
the program works in real time with explanations regarding information relating
to how the information is interpreted and therefore how that translates into
actionable trades.
·
Weekly podcast where we
interview traders using the program and discuss tactics, strategies and
results. Having this type of social proof is the strongest message we can send.
·
Start a forum where users and
observers can compare notes, discuss the software and provide information
relating to the benefits of its usage.
·
Tweet in real time trading
opportunities that the system flags as they happen. Use follow up tweets to
show users how the system is showing a profit.
Targeting
Interested Parties
Using social platform ads tools, we can set
up a bunch of specific targeting campaigns such as:
·
People who like/follow Trader
station, Ninja Trader and any other popular trading tools
·
People who subscribe to
advisory services such as motley fool, seeking alpha and tip ranks
·
People who engage with FB
groups and external forums that discuss trading strategies, and systematic and
automated trading
There are hundreds of permutations of these
strategies that can be segmented off and run concurrently, while always
optimising for lead conversion. The short of it is that for this type of
business reaching individual customers one at a time should be facilitated by
social ad targeting.
Customer advocacy is also a huge lead
generator in these businesses. An incentive program should be set up where
current users are benefited by referring other parties to the program. By
setting up such an affiliate program, we will effectively be able to recruit
hundreds if not thousands of sales reps who will generate revenue for the
business, while only paying for their services once they are successful.
Bittrex Bots
Bittrex Bots/features
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